Welcome to the mind of a Champion. Brace yourself. You are not just on any blog. The ideas you will learn here are the secrets to influencing support, and creating the kind of businesses people readily die defending. These ideas work!
They have worked since before the time of Jesus; they still work today; And I say this with absolute surety…
If you listen, learn and apply them, they will work for you too.
Why am I so sure? I want us to take The Civil Rights Movement under the microscope.
Did Martin Luther King Jr. Move Thousands of People With Juju?
The great Martin Luther King changed the world with the power of words… AND WORDS ALONE.
His belief. The way he spawned leaders in people like Rosa Parks was nothing short of extraordinary.
In fact, black people in America were ready to do ANYTHING,
GO ANYWHERE, And FIGHT ANYONE… For the cause that this one man piloted.
I’ll show you just one instance.
After Rosa Parks was arrested for refusing to move for white folks in the bus… like she was some piece of useless second-class crap, his speech piloted the Montgomery Bus Boycott. And after he spoke to 5,000 people because Rosa was arrested, EVERY… read that again… EVERY BLACK PERSON DECIDED… TO WALK EVERYWHERE THEY WENT!
See the Speech here… https://www.blackpast.org/african-american-history/1955-martin-luther-king-jr-montgomery-bus-boycott/
The last paragraph is my main concern. He ended his address with…
“And I won’t rest; I will face intimidation, and everything else, along with these other stalwart fighters for democracy and for citizenship. We don’t mind it, so long as justice comes out of it. And I’ve come to see now that as we struggle for our rights, maybe some of them will have to die. But somebody said, if a man doesn’t have something that he’ll die for, he isn’t fit to live.”
My God!! Reading it sent shivers down my spine!
What form of persuasiveness did this man possess?
The power of this one speech was so intense that one old woman, when offered countless times to enter a bus, said… allow me to paraphrase…
“I am fine. I will not enter the bus, because this is what must be done to gain our freedom. Do not be sad for me. I am not walking for myself. I am walking for my children and grandchildren, so that the future they live in will be better than mine.”
… “so that the future they live in will be better than mine.”
That must be the reason he was so persuasive.
You see, my friend, The Great Martin, like every other great leader knew that to move people to be more than they accept, He only had to make them see and BELIEVE in a future better than the present.
And that is what you must also do.
You must inspire them to be more than they are till they forget that you are selling a product.
And when you say, this is the way, they whip out their money and PAY INSTANTLY.
But First Things First…
In this blog, I will give you the 3-step process to be as persuasive as our Freedom fighter was.
And I will show you how to do it impeccably, so that people flock to you and just stay NO MATTER WHAT. But for now, BEFORE I SAY ANYTHING ELSE
It is important that you enlarge your mindset – That you stop surviving and start thriving. Because that is the only way what I say will be of any value to you.
The most annoying situations I encounter when working with clients?
They are happy with small things.
Blood of Gahd!
One time, I was in charge of creating the Marketing Strategy, designing the Sales Funnel, and writing the copy for every step of the funnel…
For a startup whose product was a world-changer! {And I do not use those words very often}
But when I was done with my work, and I discussed with the Founder, what he said messed my mind up in more ways than ever before…
Even more than growing up witnessing the slums of Onitsha, Anambra State did.
He said…
“I don’t think we can handle these results you projected. They’re too big. We’re still a ‘small startup’ and I don’t want to go all out before I’m ready to handle the pressure”.
My God!!
That was… It was the most ridiculous thing I have ever heard!!
4 years in business… and ‘Still a small startup’?!!!!
THAT KIND OF MINDSET… when you are okay with whatever you get… In fact,
When you intentionally want to stay small.. That mindset WILL crush you to dust.
Lose it!
In its stead, infuse the mindset of winning.
The kind of mindset where you wake up every morning, smell the air, and strike a devilish smile because you know… It’s about to go down!
Believe me, it is the only thing standing between you and your dream life. Let that be the only thing that dwells in your mind.
I have so much to teach you, but it would do you no good if I tried to tell you everything in this blog.
But let’s start and work our way up from there. Let’s get right to business!
The 3-step Process to BUILDING A MASSIVE EMPIRE from your Business
Look at the multi trillion dollar companies we have today.
Facebook, Apple, Microsoft, Amazon, and Alphabet…
Look at inspirational speakers with a mass following…
Look at leaders like Nelson Mandela, Adolf Hitler, and Martin Luther King Jr.
When you dissect everything they did and do,
Right at their core,
You’d find these same simple secrets that I’m about to show you, glaringly open for everyone to see.
It’s no secret then, that the way to make people stop and care is to…
1. Engage with Personality and Enthusiasm
2. Create your Authority
3. Showcase the Offer as Priority
Let me break it down for you.
PE-
When you engage with Personality and Enthusiasm, You capture attention.
Take the first sentence in this blog for instance. I bet you have never read something like that before on a blog. It enthralled you. And gave you insight to the kind of person you’re talking to.
And guess what, when you give your prospects and customers something like that… something you believe.. Something…
That makes them stop in their tracks,
They will listen with interest.
Straight and clean. Lead with that. But it is just the beginning..
-A-
Authority! Most people think that the only way to do that is to list experience.
That works.
But the only true way to build authority is to make people BELIEVE WHAT YOU SAY.
When the fire in your voice drives their fears away, and they say…
“This is someone I could follow to whatever end”,
You have them forever.
And that my friends is how good Monarchs keep their rule over the kingdom. But to make this point more relatable, and more factual,
Listen to this speech by Adolf Hitler…
It’s only 27 seconds long, but in it, you’d understand what I’m saying.
Done?
Now…
I don’t understand a single word in German. But whatever he said, I AGREE!!
And while some people may be offended by the fact that I agree, I say to you, learn from him.
This was a man with a petty beginning, And a really pitiful start in life.
His father was not President, nor was anyone related to him extremely powerful.
He was a nobody. But he managed to create one of the most historical uprisings ever recorded, because he knew…
the power of words… when said right, could move mountains. Use that singular lesson from him to your advantage. Drop everything else.
-P
This is where the promise of a better future comes in.
Honestly, I have read so much copy from literally every niche. And while most of them are superb, a disturbing amount miss the ESSENTIAL INGREDIENTS TO CLOSING THE SALE.
These ingredients are answers to the two dealmakers your prospect has…
– What future do you fight for?
– And why is it important to fight now?
At this point, I’ll quote something I heard off my Friend, Bill Stinnett’s video. He’s the VP of Sales Excellence, and a very thorough Salesperson I learn from.
This video said, and I paraphrase…
“When the prospect sees no major consequence for doing nothing, then NOTHING IS VERY OFTEN WHAT THEY’LL DO”.
Simple.
Until you can paint the picture of a deeply desired future, and give them a reason to start now…
(without giving free bribes)…
Then, they will just stare you in the face, watch you raze fire and brimstone, yawn, and just calmly walk away…
Like nothing just happened.
I’ll say it again… This is the deal maker and breaker.
Hit this right EVERY TIME… And even if you make a mess of the other two,
EVERY SINGLE PERSON YOU TALK TO WILL JOIN YOU.
And that’s guaranteed!
Get it wrong, and the only people who’d buy are those who would see you 19,547 times, and just decide to pity you.
So that’s it.
PEAP.
If you forget everything else I said here, tell your brain to hold that acronym tight.
PEAP into success, and then storm the damn place!!
Really, that’s the only advantage these well-to-do companies have over you.
These businesses (like many notable leaders in the past) understand human psychology. They know, often through hard work and study, which strings to pull to enforce the action they want.
Speaking of notable leaders,
Martin Luther King, Adolf Hitler, Nelson Mandela, all followed this same formula… In eerie detail!!!
Listen to any one of their speeches, and you’d find crumbs of this formula laced all over it.
And without a doubt, the reason they were able to win the ardent support of many people, was because they understood the key to the depth of their souls.
They understood..
To break through every barrier and make them see the dawn of a better morning,
They had to build charisma!!!!
That is what that formula will do for your business at every stage of your Sales Funnel.
Undeniable charisma to take the stage, spill fire, and make them tremble in awe…
Because they have never seen anyone like you.
So starting now, without a single word from you, implement it.
I want you to succeed so bad.
If I could, I would jump off this page, shake you hard, and BREATHE DOWN YOUR BACK till you implement every one of the secrets I just shared to you.
But alas, only you can do that for yourself.
So, just remember, my friend,
FATE SURRENDERS TO THE STRONG WILLED!
There’s no half and half in this train. No… we don’t do that here.
We fight hard for what we believe in. And by learning the crumbs success leaves for us to follow, we make fate bow and surrender to us.
We are visionaries, warriors, and conquerors who dare to believe. And we win because we make others believe in us.
Remember that wherever you are.
Now, go conquer.
PS – As I sign off, go write this somewhere –
“Today, I am more than I have ever been. I am important. I am craved. I have a solution. And I will let the world know that I want to help”.
It’s a mouthful, but say it to yourself long enough, and it will stick.
I’m off to concoct some magic for my clients now. Catch you later.
I believe in you.
From your friend,
Emelie
The Mad Copywriter
